Smithers-Oasis at the IPM 2020
Once again, the BLOOM’s team presented the BLOOM’s WORLD Special Show at the most important and largest trade fair IPM in Essen with a variety of innovative products of the participating partners. The focus was on the latest trends, as well as plenty of ideas for theme presentations and product ranges for small and large businesses in the flower and plant sector.
With JUST SIMPLE, the BLOOM’s team captioned the latest trends for the year 2020. JUST SIMPLE not only hits the core of the new message, it means more than just reduction. JUST SIMPLE includes the ecological aspect of our previous consumer behaviour and reminds us to rethink. A return to simplicity plays a very central role in this.
BLOOM’s designer and trend scout Marion Bauer and her team have identified five different aspects and trendy style directions. These were presented in their floral implementations and interpretations at this year’s International Plant Fair / IPM 2020 in Essen in Hall 1A ( basement) in the BLOOM’s WORLD Special Show of the publishing and media house of the “green industry”. (Source: https://www.blooms.de/ipm.html)
Smithers-Oasis also appeared as part of BLOOM’s Special Show: With the themes Just Urban, Just Enjoy and Just Heaven, various floral themes were covered and interpreted in a modern and young way.
Visitors were not only surprised with trendy inspiration possibilities on the subjects of wedding and funeral. Christiane Nebel, Lisa Thalmayr and Robin von Gestern delighted visitors with great, extraordinary LIVE shows: Art meets Floristry – Floristry meets Art. Far away from all design limits, the 3 artists brought together their areas of expertise and created a colourful world of flowers and art. In addition to the well-known black Floral Foam products, the focus was also on a new collection which Smithers-Oasis started the new year with: The OASIS® Designer’s Collection, consisting of 8 new foam products, specially developed for creative work and complex installations. They can be used as they are or modelled according to your wishes, wet or dry – there are no limits to your creativity.
The colorful workpieces were painted beforehand with the new Spray Series, OASIS® AQUA COLOUR and OASIS® EASY COLOUR.
How does the young generation deal with the topic of dying? The breaking of taboos and a more positive approach to this topic play a central role here. In the trend area “Just Heaven”, this aspect is taken up and floristically implemented. Far away from the classic funeral arrangement, bright and strong colours dominate. The focus is on the colourful coffin, which was artistically designed by Robin von Gestern and reflects the idea of an individually designed coffin.
“The urban look wedding” is the motto of the “Just Enjoy” theme. Colourful bridal bouquets and decorations based on the theme of upcycling were presented here and are intended to show new ideas far away from the popular boho trend.